Express Type & Graphics's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to preview.websitesforprinters.com.

EXPRESS TYPE & GRAPHICS PRESENTS
DEC
15
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Idea
Idea of the Week
Draw People into Your Story with the Rule of Three

Good design, like storytelling, brings ideas to life.

When designing a piece to persuade, your first goal is to draw people’s attention. Whether crafting memorable brochures or data-rich infographics, designers invite viewers to enter a scene and explore what is there.

467 Group.jpg

Easy as 1-2-3

Three is a magic number, and it resonates with the human spirit.

Important tasks have three basic steps (Stop, Drop, and Roll). Punchy slogans come in groups of three (Life, Liberty, and the Pursuit of Happiness). And every epic story has a beginning, middle, and end!

Sets of three push people to act, and – as a bonus – they provide a powerful memory aid. When you want to maximize visual impact, here are several ways to use the rule of three in your designs:

Three Steps

It takes courage to move forward, so give people a visual path to follow. Try a 3-step infographic, a 3-part “make the switch kit,” or 1-2-3 arrows (with corresponding action steps) on a winding visual highway.

467 Steps.jpg

Three Pathways

New platforms can overwhelm people, and clients aren’t always sure WHAT they want to do.

Offer “design hospitality” by using three pathways on your postcards (view samples/get a quote/connect with a specialist). Or build apps and landing pages offering three channels at key junctures (enroll/log in/ask me later).

Three Choices

People faced with too many choices are less likely to make any decision at all.

467 Choices.jpg

In your pitch, try offering purchase options in groups of three (platinum/silver/gold plans or 30-60-90/day subscriptions) to encourage a decision.

Three Panel Stories

One memorable way to sell products is by creating a third visual panel that surprises or delights.

Like a comic strip with a punchline at the end, three-panel stories should end with a splash of humor or a surprise. Here’s one example from a mattress sell sheet:

Panel 1: A donut with legs sitting on a luxurious mattress.

Panel 2: A donut hole with legs running at full sprint.

Panel 3: The running donut hole dives through the hollow belly of the seated donut and lands on the bed with a goofy smile.

Punchline: “The Perfect Mattress for Finding Your Center.”

From Disengagement to Delight

Good design takes people from confusion to clarity and from disengagement to delight. Use a narrative arc in your visuals to increase conversions and make your message stick!

See more great ideas like this!
Click here to visit the Express Type & Graphics - Ideas Collection.
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
MARKETING
Marketing Tip
Customer Retention Marketing
CUSTOMER RETENTION MARKETING IDEAS

If you don’t stay in touch with your customers, chances are, someone else will. Here are a few customer retention marketing ideas to consider:

  • Encourage open communication with your customers by requesting feedback and suggestions. Offer options such as email, surveys, a toll-free number, chat forums, etc.

  • Send a handwritten thank you note or email shortly after each purchase. Consider including a coupon for a product or service that is related to a recent purchase.

  • Feature customer testimonials to highlight customers who are successful using your products or services.

  • Send a birthday postcard with an exclusive promotion to let them know you’re thinking of them.

  • Send a newsletter that provides “news they can use” with helpful industry resources, tips and tricks, and promotional announcements.

  • Invite customers to join a loyalty program with exclusive incentives and rewards for return customers.

  • Promote a small contest or giveaway on your website each month, and provide recognition to the previous winners.

  • Socialize with your customers. Attend trade shows, offer open houses, encourage customers to respond to blog posts, communicate on social media sites, etc.

Give us a call if we can help you create marketing materials your customers will love!

IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
PRODUCT
Uncommon Product
Box Toppers
A GREAT WAY TO PROMOTE YOUR BUSINESS

If your business or fundraising organization provides to-go food containers or pizza boxes, don’t miss out on a valuable marketing opportunity to include a “box topper.”

Box toppers are essentially a flyer that is attached to the top of a box or food container that includes valuable marketing information, coupons, a calendar of events, or other important information for your audience.

Box toppers can also be a great addition to any event with catered or boxed lunches, which can be a great way to promote your business or provide exclusive messaging on the top of boxed lunches.

Box toppers can be created in any shape, size, or color, with finishing touches to suit any promotion. For example, box toppers can feature die-cut shapes, perforated coupons, tear-away business cards, or can even be designed as a tri-fold menu brochure.

If you’d like help creating the perfect box toppers for your business, drop us an email today!

IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
TECH
Tech Tip
Perks of a Presentation Remote
THE IMPORTANCE OF INTERACTING WITH THE AUDIENCE

Many presenters put so much energy and focus into their PowerPoint presentations that they forget the importance of interacting with the audience. Whether you purchase a wireless presenter/remote/clicker, or download an app that turns your smartphone or tablet into a remote (such as Android’s free “Office Remote” app), here are a few reasons to consider using a remote control during presentations:

  • Flexible movement. Interact freely with your audience, walk around the room, and make eye contact with your audience, rather than being stuck next to your computer.

  • Fewer distractions. You can easily advance slides without walking back and forth to your computer.

  • You take full control. You can avoid relying on someone else to control your slides and ease your stage anxiety of correct slide timing.

  • Maintain focus. Ensure your audience focuses on what you are saying, rather than what you are doing.

  • Additional features. Many remotes include built-in functions such as laser pointers, which make it simple to highlight key points of a slide.

If you’d like help creating marketing materials to supplement your presentation, our creative team is just a phone call or email away! We look forward to hearing from you.

IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Express Type & Graphics, visit etgprint.com.
Copyright © 2017 - 2024
Express Type & Graphics, 740 Spaans Drive #2, Galt, CA 95632 209-745-2334